A Management Information System (MIS) summarises data and prepares reports for middle, tactical management. Its strength lies in dealing with, and supporting, routine structured decisions. Consider Marketing Management Information Systems (MMIS). Give a detailed description of the workings of a MMIS. In order to do this you must answer the following:

1. What is the objective of a Marketing MIS?
2. What type of management decisions will such an IS support?
3. What type of data will be input to such a system?
4. Outputs produced?

Your answer should be as full as possible and approximately between 1000-1500 words in length. Make use of diagrams to show the workings of the Marketing MIS and also how it relates to other types of information systems, e.g. a Transaction Processing System and Executive Information Systems. You must cite all sources for the information you use, i.e. list ALL references.

Task 2: Entity Relationship Diagram (ERD)

In data planning and database design, end users must identify key data elements that are needed in order to perform specific business activities. This frequently involves developing entity relationship diagrams (ERDs) that model the relationships among the many entities involved in business processes. Read the following case study:

A Bike Hire shop rents out a wide variety of bicycles, tandems, tricycles and trailers to people. Every Customer can make one or more Rental Agreements with the hire shop. Each Rental Agreement can only be raised by a specific Customer. The Rental

Agreement can be for up to four Bicycles and the Bicycle is on many Rental

Agreements. A Bicycle belongs to a Bike Class, which describes general types of Bicycles. Each Bike Class may own a number of Bicycles. Each Bike Class is charged at one or a number of Rental Rates. Each Rental Rate applies to a single Bike Class.

Using the ERD notation, as presented in the BIS1201 Lectures, produce an ERD model of the narrative described above.

Task 3: Security of Information Systems

Information Systems represent critical organisational assets. Hence, issues regarding information security are critical to all managers in modern organisations.

1. Highlight four principal dangers that are deemed to be security threats to information systems. Your answer should include a detailed explanation as to how the threat is a danger to the security of an IS.

Complete research and identify 6 software controls that can be implemented so as to safeguard information systems and ensure that they perform according to management standards.

1. For each software control describe how it safeguards an Information System. You should include a technical description of the workings of each respective control.

                                                                      SAMPLE SOLUTION

A marketing information system is a designed model or else a device that is intended to simplify the decision making process that relates to marketing in an organization. This device uses an advanced application of information technology, data collected relating to marketing otherwise known as market knowledge as gathered and the analytical tools to aid in decision making, with an objective of improving efficiency in making marketing decisions (Kendall et al, .2016). The arrival of computer technology has been continuously challenging the researchers in marketing to finds better and simpler ways through which management decisions that relate to marketing can be made more efficient. According toLaudon and Laudon (2016), in the process of carrying out research, it has been discovered that there are various factors from within and without organizations that play a role in marketing. These factors or else components make up the whole system of Management Marketing System (MMIS). The figure below summarizes the four main components of Management Marketing Information System.