Coca Cola Strategic Decisions
QUESTION
Select an organization that you have experience with and conduct Strategic
Assessment of the Organization. Take on the role of a consultant.
– Pick one you know of or can easily research
Some examples are:
– GE Splitting into 3 Public Companies
– Facebook moving to Meta
– IBM Shift to the Cloud
– Netflix’s Strategy
– Lego Turnaround
– Coca Cola Strategic Decisions
– Starbucks Differentiation Strategy
– Microsoft Cutlure Shift
The case method is one of the most effective techniques used in management education. The
use is predicated upon the belief that tackling real business problems is the best way to develop
practitioners. Real problems are messy, complex, and very interesting. The case method
requires you to be an active participant in the closest thing to the real situation. It is a way of
gaining a great deal of experience without spending a lot of time. It is also a way to learn a
great deal about how certain businesses operate, and how managers manage. The case
situations that you will analyze will require the use of analytical tools and the application of
your personal judgment.
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