Evaluation of Literature
ASSIGNMENT
On Friday of the Break/Exam preparation week, a list of up to 10 exam questions will be –posted on Blackboard of which you must select and answer four (4) of your choice. The questions will require you to critique the article. For each of the selected questions the critique should systematically evaluate the strengths and weaknesses of the research report. As this is an exam, while care should be taken with presentation and communication, a report format is not required. Simply clearly state the question being answered. No referencing is required but your knowledge of theory should be evident. You should be able to complete the exam in 2 hours.
Criteria:
- Critically evaluate the research of others
- The critique should be based on a sound understanding of the theories and frameworks of business research
Weighting: 40%
Mark sheet
| Mark | |
| Question 1
· Correct description of article in relation to question · Correct identification and use of theory as a framework · Strengths in relation to question · Weaknesses in relation to question |
/10 |
| Question 2
· Correct description of article in relation to question · Correct identification and use of theory as a framework · Strengths in relation to question · Weaknesses in relation to question |
/10 |
| Question 3
· Correct description of article in relation to question · Correct identification and use of theory as a framework · Strengths in relation to question · Weaknesses in relation to question |
/10 |
| Question 4
· Correct description of article in relation to question · Correct identification and use of theory as a framework · Strengths in relation to question · Weaknesses in relation to question |
/10 |
| Total | /40 |
SAMPLE SOLUTION
The literature review in the article is centered around the theory of planned behavior model. This model indicates that there are three considerations responsible for guiding the actions of human beings which include control beliefs, normative beliefs, and behavioral beliefs. The control beliefs are normally power factors while the normative beliefs relate to expectations of other people around the individuals and the level of motivations to act in accordance to these expectations. A favorable or unfavorable attitude towards the behavior is formed by behavioral beliefs while the normative beliefs result into perceived subjective norms or social pressure. The control beliefs on the other hand result into behavioral control. When the three are combined, a behavioral intention to purchase is formed. Generally, when the subjective norm and attitude are favorable, the person has increased perceived control. As a result, their intention to act in accordance to the behavior in question, in this case purchase of organic apparel grows stronger. At the end, it is expected that the individuals will carry out the behavior as long as they are given enough control over it and an opportunity is available to act. Therefore, the intention is the immediate behavior antecedent but due to the fact that there are various difficulties of execution for some behaviors, the perceived behavioral control is also factored in.
Sample Solutions
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