Industry and Target Market Analysis
QUESTION
Introduce the company and what they do.
•Briefly describe the analysis you will carry out and how the report will be presented.
1.Analysis of the target market including the size and projected growth segments. Please also do a situation analysis of the environment that your client company operates in.
2.What opportunities or threats have you found? Which segments are the potential growth segments?
SAMPLE SOLUTION
Marketing of products results in increased publicity, which can translate to increased sales and higher profitability. One of the marketing strategies that can be deployed in commercialization of goods is business-to-business (B2B) marketing. In this type of marketing, products are provided organizations, which can use them in the production of goods for general business operations (Järvinen and Taiminen, 2016, p.164). The aim of this paper is to provide an analysis of Rolla Bottle. Rolla Bottle is one of the originations, which can deploy B2B marketing to attract more consumers and make more sales. Two sisters, Katy and Elizabeth, established the Rolla Bottle business to provide sustainable, innovative, and convenient alternatives to the use of single-use packaging (Rolla Bottle, 2017). The report will contain an analysis of the industry as well as the target market, customer analysis, and buyer behavior analysis. From those analyses, the evident opportunities and threats will be identified. The report will be presented using various paragraphs and tables.
Industry and Target Market Analysis
An industry and target market analysis are both a quantitative and qualitative assessment of the size, regarding the volume and value, as well as the diverse customer segments and buying patterns in a certain industry or market. Additionally, according to West, Ford, and Ibrahim (2015, p.11), a market analysis examines competition as well as the economic environment in which a business operates. The aim of a target market analysis is to establish whether a market is large enough to build a sustainable business. The following table presents an analysis of the industry and target market for Rolla Bottle.
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