To structure your analysis, this assignment asks you to cover five issues:

1. 1)  A clear outline and explanation of your sector or company.

o Briefly introduce your company, including identifying their main media products/offerings

o The relevance of your industry sector or company (specifically in relation to issues of concentration of ownership).

1. 2)  Introduce your research methodology and your “corpus” (i.e. sources). o What sources are you using, and why?
2. 3)  Reflect on questions of ownership (keeping in mind the terms and concepts introduced in Mosco chapter 8 and week 4’s lecture).

o Examples of questions that can be covered are: Who owns the company? Do they make any profit – if so, how? Who is (or are) the dominant player(s) in this industry segment? Is the company horizontally or vertically integrated? Is the company part of a monopolistic or an oligopolistic market structure?

1. 4)  What sort of changes has the industry or company gone through over the last years?
2. 5)  Lastly, what are, based on your initial analysis, the main spatialization related issues in your segment / for your company?

                                                           SAMPLE SOLUTION

Newfoundland Capital Corporation Limited (Newcap) is a pure-play radio company based in Canada. The corporation owns Newcap Radio with over 95 radio stations across Canada (Newcap Radio, n.d). According to the company’s web page, the operations of the company are divided into two major segments. That is the broadcasting segment concerned with the firm’s radio and television licenses, and the corporate segment whose operations is concerned with hotel services as well as head office functions (Newcap Radio, n.d). The company is owned by Harold R. Steele who is also the chairman and majority shareholder as well as the Chief Executive Officer. Steele had worked as a navy officer for 24 years before becoming the vice-president of marketing in the Eastern Provincial Airways before fully taking control of the airline in the early 1970s before venturing fully into the organization (Newcap Radio, n.d).

The study of this corporation was conducted based on the available literature regarding the company as well as the company’s web page. This is because the historical achievements that the corporation has undergone are well documented in literature. According to the findings, the corporation has been able to realize tremendous growth in the recent past. For instance, in the year 2004, the organization launched the Canadian Hit 30 Countdown which for a very long time remained Canada’s contemporary hit radio (Newcap Radio, n.d). Later, the corporation also sponsored Canada’s Aboriginal Voices Network. This entailed a radio network that majorly focused its broadcast content such as music and other programming to suit the aboriginal people. This enabled the Aboriginal group to share ideas and opinions and to promote their cultural heritage. Additionally, in the year 2008, the corporation decided to trade its CFLT FM which was licensed to Dartmouth to Rogers Media – one of Canada’s biggest publishing company at the time – in return for an AM radio station known as CFDR which was later moved to an FM station by the year 2009(Newcap Radio, n.d).