Second-hand Smoking is Bad for Children
QUESTION
1.Analyse a health message in the media including audio, video and print.
2.Describe which aspects of the theory are applicable
SAMPLE SOLUTION
The prevalence of chronic diseases in the contemporary society is alarmingly high. Today, diseases such as cancer affect people of all ages without being especially selective. Naturally, there are certain risk factors, that if avoided, would reduce the widespread nature of this illness. In Canada, there are several media health messages and campaigns dedicated to the cause of minimizing the rate at which cancer affects Canadian nationals by encouraging people to shun from avoidable risk factors (Semple et al., 2012). This paper provides a comprehensive analysis of one such media campaign designated for the purpose of curbing lung cancer, a major threat to the health of Canadians.
Media Health Message
The media health message is mainly focused on lung cancer. It primarily issues a warning to adult guardians and parents urging them to stop exposing their children to second-hand smoking. The direct reason provided as to why parents should stop smoking before their children is that second-hand smoking results in severe and frequent asthmatic attacks in children. There is an image of a child with an inhaler to emphasize the message that parents should not intentionally cause harm to their children; rather they should take measures to protect them. The message is followed by an encouragement that smoking is a habit that people can quit if they want to. Importantly also, the campaigners offer their help by providing a hotline that people can use in case they require assistance in coping with their situations. Notably, the advertisement campaign is facilitated by Health Canada
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