The Relationship between Ideological Message and Aesthetic in Advertisement
QUESTION
This 1000 word essay requires you to analyse the relationship between ideological message and aesthetic strategies in any advertisement of your choice , drawing on ideas from 3 readings in the uploaded materials.
SAMPLE SOLUTION
Media has evolved over the years a demonstration of the widened application including portrayals of the cultural changes in society. Different organizations targeting different audience reach and persuade their target customers or audiences through different advertisements. The aesthetic strategies applied relate or endeavors to achieve a desired end. The ideological message inherent in the advertisement usually coated and amplified through the associated aesthetics. This paper discusses the relationship between ideological message and the aesthetic strategies in the cover page of London Evening Standard (ES) magazine bearing the photo of EVA GREEN on 29 March 2019.
Briefly, the media portrayal of advert appearing on the London Evening Standard issue dated 29.3.2019 exemplified the ideological message on feminism and post feminism. The sterling yellow dress worn by EVA GREEN, 38 years old, a beautiful French born, London based actress. The photos have words, “EVA GREEN” The Gallic goth on sex, power and the bright side of life” superimposed. Other teasers read, “IS IT OVER? Why the young are falling out of love with Corbyn”, while other insertion reads, “Chic gifts, Caribbean cuisine and a heavyweight MY LONDON” (see figure 1).
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