Trader Joe’s advertises
Trader Joe’s advertises through radio and a newsletter. For this project, you will expect that Trader Joe’s is open to new ways to reach the new target customers while still maintaining their brand. You are the head of Your Advertising Agency
Demonstrate how advertising messages are created and implemented through the development of
1. Creative Brief
2. Message Strategy that Responds to the Creative brief
3. Advertising Art and Copy that Flows from the Message Strategy.
This is a portfolio of information rather than a simple paper or presentation.
You will create a portfolio, and a media file video presentation in Canvas that will represent your presentation to Trader Joe’s executives. Your portfolio needs to include:
• Nine Actual advertisements you create
• Any other images you create for this Creative
• Executive Summary
• Table of Contents
• Appendices
You will need to think about this project from a perspective that will address three distinct additional new target audiences while honoring the mission and integrity of Trader Joe’s brand:
1. Busy Working Parents of Children in Sports Activities, such as “Soccer Moms”
2. College Students
3. Seniors – “Empty Nesters”
Research Trader Joe’s brand in order to fully address their needs and maintain their values.
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